Drawbacks And Continuing Obligations
Loss of Confidentiality & Privacy - Your offering documents such as your prospectus and
the ongoing reporting will disclose much about your company including
your sales, gross profit margins, net profits, salary levels, your
customers, competitors and future plans. Your company will be an open
book to the outside world.
Annual Cost of Being Public - Cost is probably the biggest drawback in going
public. Public companies must have their financial statements audited by
their accountants. Regulatory filings that are often completed by
securities lawyers, annual listing fee charges by the exchange that you
list on, and investor relations programs are just some of the items that
have to be paid for annually. These costs can reach thousands and even
hundreds of thousands of dollars annually.
Answering to Shareholders - As a public company, your shares will be sold to
the public. Shareholders will want to speak with senior management to
have their questions answered and to receive comfort that their
investment is safe.
Stock Volatility & Performance Pressures
- A public company value is affected by the general state and condition
of the economy and often their stock price may fluctuate outside the
control of the Company.
Risk of Losing Control - When capital is raised, dilution occurs to the
major shareholders of the public company which could result in a loss of
control.
Ongoing Fiduciary Responsibilities - As directors or officers of a public company, you
have a fiduciary responsibility to all shareholders of the public
company.
Investor Relations Concerns - Public companies need to ensure that their stock
has liquidity and is traded daily. Public companies often hire investor
relations firms to help them to disseminate information and news to the
brokerage community with the hope of encouraging the community to both
follow and buy the stock of the public company thereby creating
liquidity. Senior management is often required to speak to the brokerage
community which means visiting many offices in most of the major cities
communicating their story. This is time consuming, expensive and
distracting for senior management, taking them away from their business.
Cost of Going Public - Going public is costly and will require tremendous
commitment from the management of the company. The costs include the
writing of the prospectus by your securities lawyers, audit and
accounting fees, listing fees charged by the Exchange, printing costs,
travel expenses, due diligence fees, assessment and valuation reports.
The underwriters commission, usually the most expensive component, which
is often between 6% to 10% of the total proceeds raised.
Enlist Experienced Advisors Early In The
Process
What should you look for in a professional?
Selecting the right underwriter will be a key factor in the success of
your offering as they play the central role in taking your company
public. This process should begin at least a year before the offering
takes place to allow both parties the time to develop a level of
credibility and comfort on the way toward building a strong, long-term
relationship. It is crucial that the underwriter has a clear
understanding of your market niche and feels passionate about your
company and it's long-term goals. In making your selection you also want
to secure someone with a solid reputation, experience, analyst support
and distribution capability.